About us

About Aline

Insoles for people who spend the whole day on their feet.

We've been selling insoles online for years. In that time we've read a lot of customer messages, and the same few complaints kept coming back. The insole went flat after a month. It didn't fit my shoes. It felt like standing on a plank.

Most of the market seems to offer two options. There's soft foam that feels great for a week and then collapses. And there are stiff medical inserts that look like something you'd hide under the bed. We wanted something in between: supportive enough to hold its shape, comfortable enough that you forget it's there.

That's where Aline comes from.

Why "Aline"

The name comes from alignment. Your feet carry everything above them. When they get the right support, standing and walking just feel easier, and you notice it at the end of a long day. That's the whole idea, and we didn't want to overcomplicate it.

How we make them

We test every version ourselves before it goes anywhere near a customer. We wear them at work, on long walks, in sneakers and in boots. If a prototype feels off after a full day, it doesn't make the cut. It's slower that way, but we'd rather launch one insole we believe in than five we're unsure about.

 

Who they're for

Nurses, warehouse workers, retail staff, people who walk their city end to end, and anyone whose shoes feel fine at 9am and terrible by 6pm. If you're on your feet more than you'd like, we made these for you.

Our promise

Try them for 90 days. If they don't work for you, send us a message and we'll sort it out. No forms, no runaround. You'll just hear back from a person on our team.

Thanks for being here.

Danny, founder of Aline